Sfara Safety Response
Driven in part by interest in self-driving vehicles, safety technology is advancing rapidly, coming first in new vehicles, often in the high-end product lines.
Modern smartphones offer intriguing alternative approaches, having advanced motion sensors and GPS. Smartphone applications can do advanced problem detection (e.g. vehicle collision) that is more sophisticated than most in-vehicle sensor systems because the smartphone product development cycle is much quicker and because consumers buy new phones much more frequently than they buy new cars.
Sfara is a US software company that is focused on creating automotive safety applications that run on a smartphone. Using machine learning and artificial experience they have created smartphone applications that act as advanced incident detectors with integrated problem reporting via the cellular connection.
Business Need: Safety systems have high value in the transportation systems Smartphone-based systems significantly complement the systems that are available in standard vehicles.
Modern IoT and cloud computing make most of this solution readily available. Sfara technology, when broadly deployed in consumer smartphones, could be used to to greatly enrich the coordination of self-driving cars with older cars and pedestrians, bicyclists, etc.
Edge Need: Many of the possible applications (e.g., using shared information to improve the ability of a self-driving car to detect conventional vehicles or pedestrians) depends on reliable, low-latency networking with cellularly connected systems that can be done by the mobile edge.
Ease of Incorporation: The advanced solutions depend on broad deployment of Sfara-equipped smartphones (a critical mass). That in turn will depend on earlier success with partner and OEM strategies that are still nascent.